squemish

Author Topic: Brand Differentiation Strategies  (Read 2398 times)

Karen Chapman

  • Global Moderator
  • Jr. Member
  • *****
  • Posts: 73
Brand Differentiation Strategies
« on: October 29, 2013, 06:50:47 am »
Instructor Julie Thalman mentions that the biggest mistake she sees students make, as it applies to brand differentiation strategies, is mentioning price which is NOT a strategy. She shares the below articles to provide clarification on this. Check them out here:

http://www.brandingstrategyinsider.com/2011/10/brand-strategy-rethinking-brand-differentiation.html#.UiuNUGRgZ5D

http://www.brandingstrategyinsider.com/2011/10/brand-strategy-rethinking-brand-differentiation.html#.UiuNUGRgZ5D