Author Topic: Brand Differentiation Strategies  (Read 2562 times)

Karen Chapman

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Brand Differentiation Strategies
« on: October 29, 2013, 06:50:47 am »
Instructor Julie Thalman mentions that the biggest mistake she sees students make, as it applies to brand differentiation strategies, is mentioning price which is NOT a strategy. She shares the below articles to provide clarification on this. Check them out here: