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Author Topic: Brand Specialist vs. Brand Generalist  (Read 2485 times)

Karen Chapman

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Brand Specialist vs. Brand Generalist
« on: October 29, 2013, 06:52:32 am »
Instructor Julie Thalman mentions that sometimes confusion between what is a brand specialist and what is a brand generalist occurs. If you need clarification, check out the below article:

http://www.business2community.com/branding/generalist-brands-vs-specialist-brands-which-will-win-0277915