Author Topic: Writing Objectives  (Read 3020 times)

Karen Chapman

  • Global Moderator
  • Jr. Member
  • *****
  • Posts: 73
Writing Objectives
« on: October 29, 2013, 06:54:57 am »
Instructor Julie Thalman stresses the importance of objectives needing to be:
1) Measurable
2) Attainable
3) Time specific

She states, the following article is dated, but is still applicable and really goes into a lot of detail and provides examples. Check it out here: http://voices.yahoo.com/how-create-advertising-objectives-produce-671843.html