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Author Topic: Major Marketing and Advertising Definitions  (Read 649 times)

sally crocker

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Major Marketing and Advertising Definitions
« on: December 18, 2013, 09:29:39 pm »
Major Marketing and Advertising Definitions

You may be wondering, "What exactly is marketing? What exactly is advertising?" Maybe you've heard the terms thrown around together quite often, but the two are not interchangeable!

Marketing can be thought of as the way in which products are "brought" to market—it's the process of letting people know what's available to them. There are many definitions of marketing out there; this one is from Principles of Marketing:

"A social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others."

In other words, marketing allows companies to get information and products in front of people who want or need them.

Advertising is a specific function of marketing. Advertising is the method by which we reach the mass audiences specifically through newspapers, magazines, radio, television and the Internet. As defined in Principles of Marketing, marketing is:

"Any paid form of nonpersonal presentation and promotion of ideas, goods or services by an identified sponsor." *

The "paid forms" are advertisements, or ads; the "sponsor" in this definition is the company promoting its brand, products and services.