Author Topic: The importance of consumer research  (Read 637 times)

sally crocker

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The importance of consumer research
« on: January 08, 2014, 07:37:35 pm »
Consumer research is very important to companies and brands, and especially so when companies wish to make product or service upgrades.

Researchers and marketers evaluate consumer responses to surveys and focus groups to discover what consumers have been asking for. They examine the sales of one product over another, looking for consumer trends that may aid a company in determining when it's time to develop and upgrade.

Competitive information is also important, especially if your closest competitor launches a product upgrade. Your consumer base will expect you to do the same!

Consumers serve many purposes as contributors to the product development process. They share ideas with businesses. They are used to test concepts or prototypes.

For example, where do you think ideas for new types of cars and car sales models originate? Where do you think software and hardware upgrades come from? Did you know that many films are "tested" with audiences across the country before the endings are decided?

New ideas come from all around us, and we, as consumers, contribute to the development process in many different ways.

Innovation belongs to all of us.