Author Topic: Social Media  (Read 1526 times)

rkelley

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Social Media
« on: January 29, 2014, 08:10:54 pm »
As you develop media plans you will most likely look to include social media.  It is important to research your target market so you know what social media they use, and how to best reach them.  Always consider placement and target.

Another important thing to remember is that most companies cannot get by using only social media to reach their target.  So don't include only social media, expand into traditional forms as well since we are still impacted by print, television, radio, outdoor, etc. daily.