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Author Topic: Branding versus positioning - good article from LinkedIn  (Read 1790 times)

sally crocker

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Branding versus positioning - good article from LinkedIn
« on: May 25, 2015, 01:04:57 am »
https://www.linkedin.com/pulse/20140529211924-14943559-the-case-for-positioning-versus-branding-online-marketing

Interesting article that helps to clarify the difference between the two terms "branding" and "positioning" ... this seems to be a common question for many students ...