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Author Topic: What is a campaign?  (Read 2892 times)

rkelley

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What is a campaign?
« on: August 19, 2015, 01:16:54 pm »
One of the biggest struggles we can face is determining what makes a group of ads a campaign.  Consider the following:

1. Do the ads have the same message?
2. Are the images consistent?
3. Is the target market consistent?
4. Is the tone of the ad similar?

If these are all yes, then the ads are probably part of a campaign!