Author Topic: Multiple Marketing Plans?  (Read 1873 times)

sally crocker

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Multiple Marketing Plans?
« on: October 31, 2015, 05:27:04 pm »
Did you know that companies can have different marketing plans? How can that be?

The Fundamentals of Marketing course tells us that oftentimes, one company may have many different marketing plans running at once.

For example, think about some of the large companies, like Procter & Gamble or Johnson & Johnson.

They have thousands of products, and each product sometimes runs multiple campaigns at one time.

This can be very confusing and difficult to manage, so there are a few ways that companies and organizations manage multiple campaigns.

- Each product will have a dedicated marketing department.
- That marketing department may be broken down further into teams that oversee specific marketing plans or demographic groups.
- In an organization, there may be marketing managers who oversee specific events, services, or initiatives, such as membership drives.
- Some marketing efforts may be outsourced to minimize the impact of the marketing plans on internal resources.
- Advertising is often outsourced to Advertising Agencies, and Public Relations may be outsourced to specialized PR firms.
- Initial planning and development of the marketing plans may take place within the internal marketing department, with the execution of the marketing plan being outsourced.

Managing multiple plans can be taxing on the marketing team. The team members must be well organized, detailed, and able to work closely as a team to ensure that the elements of each plan are unique and executed properly. In addition, the team overseeing the marketing plans must not only be aware of what their plan entails, but what other plans are currently running for their product.