Author Topic: What is an ad campaign?  (Read 1948 times)

sally crocker

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What is an ad campaign?
« on: April 23, 2016, 01:26:01 pm »
An ad campaign is:

A coordinated series of linked advertisements with a single idea or theme.

An advertising campaign is typically broadcast through several media channels. It may focus on a common theme and one or few brands or products, or be directed at a particular segment of the population. Successful advertising campaigns achieve far more than the sporadic advertising, and may last from a few weeks and months to years.

Read more: http://www.businessdictionary.com/definition/advertising-campaign.html#ixzz46fglsrFv

Forbes online says:

For advertising to be “effective,” it must be:

- Memorable

- Resonate with consumers by ringing true and delivering a personally meaningful message, even if the brand has a huge target audience like Nike’s

- Communicate how the product or service fits into consumers’ lives or work to make them better, more productive, happier, more fulfilled

- Stand for values above and beyond the product or service itself

- Be inextricably linked to the brand, so the ad won’t be attributed to a competitor

Winning brands combine powerful, meaningful, inspirational messages delivered in ways that touch their audiences, with great products and services that perform to expectations, are credible and trustworthy.  Great ad campaigns are often founded on deep psychological insights. 

Read more from Forbes here:

http://www.forbes.com/sites/michellegreenwald/2014/07/10/secrets-of-7-of-the-most-effective-ad-campaigns/#76e6061d1220

And to look at Ad Age's "top 15 ad campaigns of the 20th century," check out this website - it's very cool!

http://adage.com/lp/top15/