Author Topic: What is brand strategy all about?  (Read 772 times)

sally crocker

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What is brand strategy all about?
« on: July 12, 2016, 01:42:50 am »
What is brand strategy?

By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.

Here's an article that talks about 7 essentials for a strong company brand:

http://blog.hubspot.com/blog/tabid/6307/bid/31739/7-Components-That-Comprise-a-Comprehensive-Brand-Strategy.aspx#sm.01ar6cq11blvdds11ng11eq4v7l4z