Author Topic: What is brand strategy all about?  (Read 3248 times)

sally crocker

  • Global Moderator
  • Jr. Member
  • *****
  • Posts: 86
What is brand strategy all about?
« on: July 12, 2016, 01:42:50 am »
What is brand strategy?

By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.

Here's an article that talks about 7 essentials for a strong company brand: