Author Topic: What is an ad campaign?  (Read 2688 times)

sally crocker

  • Global Moderator
  • Jr. Member
  • *****
  • Posts: 86
What is an ad campaign?
« on: September 21, 2016, 04:39:42 pm »

A coordinated series of linked advertisements with a single idea or theme.

An advertising campaign is typically broadcast through several media channels. It may focus on a common theme and one or few brands or products, or be directed at a particular segment of the population. Successful advertising campaigns achieve far more than the sporadic advertising, and may last from a few weeks and months to years.

Read more: http://www.businessdictionary.com/definition/advertising-campaign.html