Author Topic: THE DIFFERENT STAGES  (Read 1675 times)

Dawn Hawkins

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THE DIFFERENT STAGES
« on: December 02, 2011, 06:21:47 pm »
The Graphic Design program will help you build your skills and competencies. There will be opportunities to develop your personal style and to create professional quality work in your courses. You should approach each studio assignments as if it could be a potential portfolio piece. Always strive for excellence and quality. The outcome of your efforts will be reflected in your final portfolio.
Beginning students must consider steps 1 to 3 from the first course you attend at AiPO.

Step 1: Original Artworks
It is very important at the start to pay attention to how you create digital files and save these files. This is covered in detail under original artworks but in short always remember to retain your files in their original format and make sure you have high resolution files for print output.

Step 2: Objectives
The first step in marketing yourself is to determine your objectives. It is important for you to develop your own visual style. You will have opportunities to develop a logo and a visual identity  in one of your projects. Review the section on brand identity for tips and examples.

Step 3: Content
In order to have a variety of strong pieces to select for your portfolio, you must first have these pieces to select from. This means completing each project with this goal in mind. Things to consider would include learning to identify your strengths and develop your style.  Pay attention to quality in each project.

Step 4: Determine the sequence
The flow of a portfolio and the narrative are essential in presenting a quality portfolio. This is covered as well in the intermediate section but it is useful for you to remember where you are heading.

Step 5: Presentation
Preparing your final presentation is covered in the intermediate and advanced sections. The vehicle you choose for the digital to the flat portfolio including the design and production of the portfolio case will reflect your professionalism. The marketing package must have a consistent design and template across all the media pieces.

Recommended reference books:
Building Design Portfolios: Innovative Concepts for Presenting Your Work (Design Field Guides) by Sara Eisenman
Design Portfolios: Moving from Traditional to Digital by Diane M. Bender