Author Topic: PRESENTATION  (Read 1552 times)

Dawn Hawkins

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« on: December 02, 2011, 06:50:11 pm »
Presentation Guidelines

Once you have designed your visual identity and determined what will be included in your portfolio it is time to design the actual layout for how each piece will sit within the package. You should use the template or elements of the template that you developed as part of your visual brand identity. Each piece of the marketing package will reflect this brand identity including the résumé, cover letter, digital portfolio, web interface, self promo piece and the flat portfolio.

Grid and Template

The first step is to decide whether a horizontal, vertical, or square page presentation will work best for the majority of pieces. Also, think about which orientation will best suit your needs and will allow you the most flexibility in design. It's not a good idea to build a presentation that offers some frames oriented horizontally and some oriented vertically as this tends to disrupt the flow of your presentation. The idea here is that if most of your work is horizontal, a horizontal format should be used. If the majority of your work is vertical, choose a vertical layout. Once the orientation and template is in place create a grid that will help you to organize the contents in size and orientation. Whatever format you choose, the layout should be clean, logical, and flexible. By positioning each piece on the grid, you will determine if you want to place one piece on a page or three on a spread. You should also maintain consistency in the choice of font, font sizes and text placement.

Written Content

Labels, page numbers, and your contact information are an essential part of the portfolio presentation. Browse through design annuals for ideas on different ways to identify each piece. Whatever form you choose be succinct. You do not want to detract from your work, but you do want to support it.

It is helpful to label each piece of work with the following items:

    The name of the project
    The name of the client (or prospective client)
    A short description that states the goal of the project
    Your part in the creation and production of the project
    Any other information you feel is pertinent (i.e. special printing process, paper used, etc.)

Always include your contact information somewhere in your presentation. It may be as simple as displaying the business card you designed for yourself as part of your portfolio, or a self-promotional piece. Be sure that whoever is looking at your portfolio can get in contact with you. You never know when you will be asked to leave your portfolio, so have your name in it.
« Last Edit: July 20, 2016, 02:48:59 pm by Margaret Helthaler »