Author Topic: THE PROFESSIONAL WORLD  (Read 1565 times)

Dawn Hawkins

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« on: December 02, 2011, 06:58:51 pm »
At the early stages of working on your portfolio, consider who will be your audience. What field of graphic design will you enter? Are you interested in editorial, corporate, book, music related, information, advertising, or environmental design? Knowing where you are headed will help you determine what kind of work you should be showing and how it should be presented.

By focusing on your skills and talents, likes and dislikes, you will be more successful in identifying your target audience, the studios, companies, and individuals for whom you will contribute the most as a designer and as an employee.

Before you plan your portfolio you need to consider what the industry expects to see when you "hit the street" with your portfolio. Irrespective of the specifics of the job, you can be assured there will be an expectation of the following areas, and real focus on how your proficiency with each of these will benefit their company:

  • Concept: Remember that a good concept is one that is original and creative and communicates the correct message to your target audience. What does this mean to you? Make sure that your work exhibits strong conceptual skills.
  • Communication skills: Collaboration is an important part of the design process, and you should be able to communicate with a creative team, with an art director, account executives, printers and other production suppliers, and of course, clients. What does this mean to you? You must be able to verbally "sell" your ideas. You will need to be able to articulate your ideas in a knowledgeable and convincing way. And since communication skills include the written word, you'll have to write as well as you speak. You will be doing both.
  • Commitment to excellence: Your ability to rise above the rest, to go the extra mile. What does this mean to you? It means that you will demonstrate your desire to be the best that you can possibly be in your work, in your attitude and in the way that you present yourself.
  • Craftsmanship: The quality of your work. What does this mean to you? Strive for production excellence with high quality prints or an online portfolio that loads quickly with no broken links. Pay attention to every detail and take nothing for granted.
« Last Edit: July 19, 2016, 04:34:42 pm by Margaret Helthaler »